Concept, design and production of interactive and immersive theatrical films, entertaining audiences with 8K resolution film, animation, visual effects with 7.1 surround sound.
An immersive film by award-winning documentarian Ric Burns and James Sanders, narrated by beloved actor Jeff Goldblum. Learn about NYC’s history, specifically Times Square and its global impact in a fully immersed theater with visual and special effects.
Guests journey in a faulty goods elevator up to Sky Studios. The 1930s-styled elevator car is surrounded by 6 high-resolution screens displaying the elevator shaft walls in a fully immersed visual and special effects experience.
Guests depart from the balcony on the 4D ride and fly over the iconic skyline on a soaring ride that suspends you 30 feet in the air! Our fake windows set the mood and offer presenter commentary before and afterwards.
We were tasked with recreating a 'Broadway' styled 1958 Times Square, together with neon signage and stormy skies. Working from limited reference imagery and film footage from a New Years Eve broadcast, we built the enviroment, signage and simulated the weather, including every raindrop running down the glass window. This level of detail was required as the shots were displayed split-screened across 3 x 4K high-resolution TVs.
The two minute film, together with the presenter represents the excitement of New Years Eve - from atop a building in Times Square.
It is used as the final film in the Rise NY experience and welcomes folks back to earth following the main flying film attraction.
Working from old black-and-white photos and illustrations, our team meticulously recreated the subway station and train as a 3D model.
To accompany this we designed the 5.1 surround sound FX.
Our team created a detailed 3D model of 42nd Street subway platform and train. As the last shot of the theatre film, the brief required the train to fly into the station and come to a stop. The CGI model allows the train to continue past the left of the main screen and journey across three side projection screens, with the doors opening to align with the mechanical door, for people to exit the theatre.
Visitors are presented with a multiscreen introduction film hosted in a custom replica set of the City Hall subway platform. Our City Hall CGI recreation is projected onto the main screen as guests take their seats and then when all are seated, the film begins. It concludes by returning to the modern-day 42nd Street subway.
Each theatre experience was visualised by creating a digital double of the physical set and projecting the shots through virtual projectors - matching the installed technical parameters.
The theatre uses 4 x high-resolution projector screens with the left side projections needing precise alignment to the set and exit door.
It began as a joke between us and production following a creative session where they told us about the infamous rat who became a celebrity on social media after commuters at spotted him with a pizza slice.
For fun, we decided to model and animate a rat (and pizza) and drop him into a shot to see if anyone spotted him. It turned out we needed to point to where he was at first, before production and the venue asked for him (and his friends) to be placed in our content throughout the venue making appearances every so often!
Visitors have responded well to sitings - especially kids.
Long live Pizza Rat!