Immersive Theatrical Entertainment
Rise NY - Times Square, New York City
Concept, design and production of interactive and immersive theatrical films, entertaining audiences with 8K resolution film, animation, visual effects with 7.1 surround sound.
Making Of
Interactive multiscreen theatre
Previsualisation of sets and projections
Previsualisation of sets and projections
Visitors are presented with a multiscreen introduction film hosted in a custom replica set of the City Hall subway platform. Our City Hall CGI recreation is projected onto the main screen as guests take their seats and then when all are seated, the film begins. It concludes by returning to the modern-day 42nd Street subway.
Previsualisation of sets and projections
Previsualisation of sets and projections
Previsualisation of sets and projections
Each theatre experience was visualised by creating a digital double of the physical set and projecting the shots through virtual projectors - matching the installed technical parameters.
The devils in the details
Paying homage to the city's favourite rat - Pizza Rat!
It began as a joke between us and production following a creative session where they told us about the infamous rat who became a celebrity on social media after commuters at spotted him with a pizza slice.
For fun, we decided to model and animate a rat (and pizza) and drop him into a shot to see if anyone spotted him. It turned out we needed to point to where he was at first, before production and the venue asked for him (and his friends) to be placed in our content throughout the venue making appearances every so often!
Visitors have responded well to sitings - especially kids.
Long live Pizza Rat!